Want to quickly grow your Instagram audience? Looking for a strategy that attracts the right kind of connections?
In this article, you’ll discover how to grow on Instagram and Increase your Followers by 10X that can turn followers into customers
According to market research, Instagram will have 26.9 million users join the platform by 2020 which is almost doubled of other social media platforms. Around Billion people on Instagram 71% of which are under age 35 and on an average an Instagram user spends 53mintues a day, Instagram is the platform which depends on organic growth and hashtags is one of the tricks through which you can reach a large number of audience and every business page and every individual uses hashtags to get likes, comments, and followers to their page and the best Tool to find hashtags are Hashtagify, Ritetag you can find #hashtags related to your niche.
Whether you’re growing your own personal account or working on behalf of a company, read on to find out the 7 best tactics (with tools and examples!) will help you grow a bigger, more relevant audience on Instagram.
#1. Create a Profile Picture
Creating a profile picture that will stand out to the users who are checking your profile for the first time. Your profile picture should be visible and should have a good background and should appear attractive to the audience who is viewing your Instagram profile.
If you want to remove background from your Picture and add a solid background use remove.bg. This will help you make your profile look outstanding.
#2. Create Highlights for your Instagram Profile
Instagram Highlights is a simple and very effective feature where you can present about yourself or about your brand using highlights.
Instagram Highlights make your profile more attractive, and give your followers all of the curated stories to watch.
Highlights can give you brand identity and a good social media presence.
#3. Create a Good Instagram Bio
Millions of users are using Instagram daily for their personal and business use and to stand out from all, one should have an attractive bio and a professional profile picture. So if you have any business and you want to promote it through Instagram first when a user comes to your business page they should get attracted when they check you Bio and they should what is your page all about.
To create a Good Bio you should follow these steps
1. Create your page with a small and unique username that will define your Business.
2. Select as a Business account.
3. Upload a logo of your company as a profile picture of your business account.
4. Fill in details and describe in few “what is your page about” “what services you will provide”
5. Don’t forget to add your company website link.
6. Add the company’s e-mail Id so anyone can reach out easily.
#4. Post consistently
As there are millions of users and pages on Instagram to gain followers, likes, and comments on your Instagram business or Personal page posting frequently can get more followers and increase engagement rate.
The more often you post on your Instagram the more likes and followers you get.
Post consistently is the key. Brands that post regularly tend to see good results and good engagement on their business page.
Posting trending post is the new pattern where brands flow and they connect their users with posts with their products or services.
Here’s a benefit of posting regular
You can almost double your follower’s growth rate by posting 1-6 posts per week with good engagement if your post is shared regularly and getting a good engagement rate automatically Instagram algorithm will place your post on the top of the follower’s feed.
What is Engagement Rate?
Engagement Rate is the total number of people who saw the post and have liked or commented on your post. If your Instagram page has 200 followers and gets 30 likes and comments per post it shows they are building a small community slowly. Do not focus on likes and comments always focus on providing valuable content to your audience if they like your content they will engage with your every post.
#5. Best time to post
After trying and testing a many universal time to post on Instagram, I learned there is no such universal best time to post on Instagram
Instead, every brand or business page has its own best time to post. The best time to post on Instagram is when your followers are most active
Here’s how you can find your best time to post on Instagram
- In the Instagram app, tap on your profile photo
- Tap on the Instagram Insights (bar chart) icon
- Scroll down to the “Followers” section and tap on “See more”
You can check which day of the week and what time your followers are most active For example our followers are active on Friday around 11 AM 4 PM IST. You can also check where are your followers based and try and test to post with the different time zone you think they are active most.
#6. Engage your followers
According to the Instagram algorithm, engagement is the main factor to show your post on the follower’s feeds.
The more engagement a post has, the more people will see the post in their feed.
With more engagement your post can be featured in the top post of the explore tab and the post can get more engagement reaching more people and there is a chance that you can gain more attraction and gain more followers.
The more you engage with your followers by liking, replying to their comments, it will make the users feel good, as they take their time to comment on your post and there build a good bond with your followers.
Use story features on Instagram to engage with your followers, like Ask me a question, Poll feature, Quiz, and if they tag you in there any post or story re-share it on your story so your followers and the brand can have a good bond on social media.
#7. Use Live videos and IGTV
Instagram has two features called Live video and IGTV where you can engage with your followers through a video and brands can have different content to engage with their fans and grow their followers
Instagram IGTV Ads
Instagram Creators can finally start making money with IGTV ads. According to Instagram, the video ads on IGTV will only appear when a user clicks on the IGTV video to view the full video and the ad will be for 15 sec which will be skip-able.
How much IGTV Creators will earn?
Revenue sharing for IGTV creators as per the Youtube model which is 55-45 where creators get 55% of the ad revenue and Instagram keeps the remaining 45% of the revenue.
IGTV creators have to create their original content and they have to focus on creating their own content videos so that they can make money and from IGTV.
- The average engagement for videos is growing faster than the average engagement
- When you go live on Instagram, you will appear right at the front of the Stories
- IGTV is somewhat like Youtube where you can watch a video on Instagram
- Live Videos and IGTV have been working somewhat effective as a part of their social media strategy for brands to show their presence to their fans and grow more following.
#8. Use Instagram Reels Feature
Instagram has launched its own short video feature called reels. The new feature helps creators to create a short form of video content add filters, add music, and share it with their regular followers.
This new feature called reels is similar to Tik Tok where you can create videos up to 15seconds with popular songs and trending formats.
You can use hashtags on reels and you can find the reels videos on your explore section and can be viewed by everyone on the platform.
#9. Write an Informative Caption
A lot of business Instagram pages tend not to write a good caption and jam them with hashtags
into the caption and they are in hopes that it will help them to be visible or rank on the Search & Explore tab.
Well, a good meaningful caption with good hashtags is not an easy task. The brands that are sending a message through their caption help them to grow their followers and increase visibility on Instagram.
Using good hashtags with proper quality and quantity will result in a brand to reach more and more people and help to grow followers.
#10. Use Hashtags
Hashtags can help you to grow your profile on Instagram and it helps to reach more audience in an organic way.
It can be difficult to discover the right hashtags for your post, So I suggest you use Seekmetrics which is a free tool to generate hashtags for your niche and you can use Instagram App to check hashtags in your search box with the help of using (#) symbol.
Always use different types of hashtags for every new post. This will help you to grow and get more visible on Instagram.
Never use Banned Hashtags which will not help you to reach the audience and increase your followers.
#11. Create Instagram Engagement Custom Audience
To create an Instagram engagement custom audience go to the Audience dashboard in Ads Manager
Then click Create Audience and select Custom Audience
In the Create a Custom Audience, select Instagram Business Profile
And Next, select the correct Instagram profile and whoever has engaged with your Instagram Business in Past 90 Days
Choose the name for the audience and Create an Audience. Point to remember it takes 24hours to reveal the size of your current Instagram engagement audience.
Also Read: Social Media Marketing Strategies
- 500 million IG accounts use Instagram stories every day.
- Instagram can generate over 4 x more interactions on Instagram compared to Facebook.
- Instagram helps 80% of Instagram users decide to buy a product or service.
- 50% of Instagrammers follow at least one business.
- The average post on Instagram contains 10.7 hashtags.
- 71% of the billion monthly active users on the Instagram app are under the age of 35.
- Instagram users spend an average of 53 minutes per day.